A second look into the identity and distribution of the elusive Ludong /
Vanessa Mae Escaño
Ludong, also known as lobed river mullet, is highly sought-after, especially among entrepreneurs, politicians, and well-off families. A kilo costs P4,000-P5,000 making it the most expensive fish in the country. It was said to be the favorite of late President Ferdinand E. Marcos, gaining the name “President’s Fish”.